Shimano
Shimano have been at the very forefront of bicycle drivetrains and brakes since 1921, when they introduced their first freewheel, made in a rented 40 metre square factory room by company founder Shozaburo Shimano. They have come a long way since those early days introducing the first Dura-Ace road bike groupset in 1973 followed by the XT mountain bike group in 1982 and expanding the range to include entire drivetrains, e-bike motors & batteries, brakes, wheels, shoes, clothing and tools. The never-ending list of Shimano innovations have developed as they constantly strive for improvements and perfection so when you buy Shimano you know you are buying impeccable quality, faultless performance and supremely durable products, designed and engineered to work perfectly for years to come.